Music Business Minor

Student operating soundboard
  • Do you want to master the “direct-to-fanâ€� business model? Do you want customers who love your brand as much as they love their favorite bands? Then Ä¢¹½ÊÓÆµAPP University’s Music Business minor is for you.

    Our program connects your major to the music industry through hands-on experience in record label operation, touring, contract negotiations, advanced entrepreneurship, artist and event management, online marketing and more.

    An executive at Cisco recently said, “Creative problem-solving is job security,� and entrepreneur Mark Cuban took it one step further: “To remain competitive, employees will need one critical skill: The ability to think creatively.�

    That’s Music Business at Ä¢¹½ÊÓÆµAPP — where thinking outside the box isn’t just a pipe dream, it’s what we do.

    • Intro to Music Industry
    • Music Business Marketing
    • Touring 101
    • Event Management
    • First Step Records
    • Legal Issues in the Arts
    • Revenue Streams
    • DIY: Music Distro, Merch & Promo

    22 Credit Hours Total