The Ä¢¹½ÊÓƵAPP University Brand
Ä¢¹½ÊÓƵAPP University’s brand identity includes several identifying marks. The Ä¢¹½ÊÓƵAPP visual identity is our symbol which represents our integrity and the quality education we provide. Our name and logos are licensed and trademarked and may only be used in conjunction with vendors approved by Ä¢¹½ÊÓƵAPP University and licensed with Learfield Licensing Partners.
Frequently Asked Questions about Licensing
What qualifies as a trademark?
Any mark, logo, symbol, nickname, letter(s), word(s) or combination of these that can be associated with Ä¢¹½ÊÓƵAPP qualifies as a trademark.
Why have a licensing program?
A trademark-licensing program gives Ä¢¹½ÊÓƵAPP control over its logos and marks, thus, ensuring the quality and consistency of all of the University's merchandise. It also enables Ä¢¹½ÊÓƵAPP to generate revenue from the sale of merchandise bearing its logos and marks. (Promotional items used by the University and its programs are not charged royalties.) The revenue is used to support and enhance many campus-wide programs. Outside of Ä¢¹½ÊÓƵAPP, the trademark-licensing program creates a cooperative and positive working relationship with the manufacturers and retailers who work with the University.
Who needs a license?
Any vendor wishing to use Ä¢¹½ÊÓƵAPP’s marks, logos and symbols must obtain a license.
What products can be licensed?
Students, alumni, and fans generate many great ideas for new Ä¢¹½ÊÓƵAPP products. Products will be considered and must be approved by Marketing & Media Relations. No products will be licensed without the approval of this department. This ensures all products associated with Ä¢¹½ÊÓƵAPP are of high quality and good taste, and ensures the non-approval of potentially hazardous items.
Can an alumni or student group sell products using Ä¢¹½ÊÓƵAPP's marks as a fundraiser?
Yes. Before contacting manufacturers regarding new products, designs, or an idea for a fundraiser, be sure to check with the Marketing & Media Relations Office. They will be able to identify licensed vendors to produce the items, saving everyone time and effort.
Where can employees access logos and watermarks?
Ä¢¹½ÊÓƵAPP's official logos and wordmarks are available to faculty and staff on the Big Blue Intranet.